Oliver Haslam·

iPhone 7 / 7 Plus Still The Highest Selling Smartphones In The US, S8 Sales Down Compared To S7

The Galaxy S8 from Samsung may be the most recent flagship smartphone release to hit the market, but it seems that Apple’s iPhone 7 and iPhone 7 Plus remain the top selling smartphones on the market following the release of new data by Kantar.

During the three-month period ending in April, Apple’s high end smartphones took a combined market share of 20.1%. Total iPhone share grew year-on-year, reaching 36.5%.

As for Samsung’s flagship device, Kantar reported that “early indications” pointed to Samsung’s flagship S8 and S8 Plus reaching a combined market share of 8.1%. That figure is lower than the 8.8% that last year’s S7/S7 Plus were able to boast. It was not all good news for Apple though, with one key metric for sales in China proving to be less positive than had been hoped for.

In urban China, iOS share for the period ending in April dropped year-on-year to 16.2%, 3.8 percentage points lower than the same period a year ago. For Apple, this was another period of decline in China that began during the three months ending February 2016.

Things were positive in the five largest European markets of Great Britain, Germany, France, Italy and Spain however, with sales reaching a 19.3% market share which represents a 1.1-point increase.

Apple’s iPhone 7 and iPhone 7 Plus are set to be superseded by newer models this coming September, with the iPhone 8 also expected to become part of Apple’s lineup. It is this handset which is anticipated to become the highest-end smartphone on the planet, at least for a time, with Apple keen to celebrate the iPhone’s tenth anniversary in style. Samsung will obviously be ready to bring its own new phones to market early in 2018 however, and this the cycle will begin once more.

(Source: Kantar)

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