It’s perhaps notable that none of Intel’s ads focus on performance. It’s possible that’s because Intel knows that it can’t compete with Apple’s first-generation M1 chips already, and who knows what the next Apple silicon will look like.
Only a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPC
Intel has even gone so far as to refer a video from YouTuber, Jon Rettinger, to point out the problems with the M1, although the main argument appears to be that it doesn’t have enough ports. Something that’s an issue even when you look at Macs running Intel chips.