Instagram Could Soon Filter Out Non-Verified Accounts
Instagram is reportedly testing a new feature that will allow people to only see content from Meta Verified accounts, preventing non-verified content from appearing in the timeline.
That’s according to a report by The Verge as a result of a post by Instagram chief Adam Mosseri.
According to him, Instagram is “exploring this as a new control for people and a way for businesses and creators to get discovered.”
The Verge reports that there will be a new option for people to choose from when picking what kind of content they can see.
The new Meta Verified toggle will appear as an option under “Following” and “Favorites” when you tap the Instagram logo at the top of the app. The prominence of the toggle could make paying for Meta Verified, which costs $11.99 on the web or $14.99 in an app, a more attractive proposition as it gives people a new way to try and appear more prominently in an Instagram feed. That said, Mosseri’s post didn’t say how big the test is or who might have access to it, though he did encourage people to “let us know if you’d be interested in using this.”
The Meta Verified program allows people to become labeled as verified on Facebook and Instagram. The verification was first tested in Australia and New Zealand before rolling out to the United States later.
With no indication of when or even if this new verified feed option will go live, it probably isn’t something that needs to be taken into consideration for a little while yet.