Hyundai Confirms It’s Working With Apple On A Car And Then Says It Isn’t
There’s been so much talk about a supposed Apple Car that you’d be forgiven for thinking that it could be released soon. That’s absolutely not the case, but Hyundai says that it might be working with Apple on the automobile.
We say ‘might’ because it seems that Hyundai itself isn’t sure. After initially being reported as working with Apple by Korean site Korea Economic Daily, Hyundai confirmed as much to CNBC.
We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor. As the discussion is at its early stage, nothing has been decided.”
And then things got weird. Bloomberg reported that Hyundai had changed its statement, removing any reference to other automakers. And then it changed it again, removing any mention of Apple. “We’ve been receiving requests for potential cooperation from various companies regarding development of autonomous EVs,” the updated statement reads. “No decisions have been made as discussions are in early stage.”
It’s difficult to believe that Hyundai would say that it’s been working with Apple if it wasn’t, so it’s more likely that Apple got wind of the statement and had Hyundai retract it. While rumors of Project Titan have been around for years, Apple has remained tight-lipped on the project.
Apple partnering with a company like Hyundai makes plenty of sense, since Apple has no skin in the car game whatsoever. Having Hyundai produce a car to Apple’s specifications, powered by Apple’s technology, seems like a much better route than Apple spinning up its own production facilities.