Huge Demand For iPhone 6 Plus In China Forcing Apple To Increase Supply Of Larger Handset
The iPhone 6 and iPhone 6 Plus have both now launched in China, and while Apple always assumed that the smaller model would be more popular than the phablet, the Chinese market has certainly taken to the 6 Plus. Reservation and pre-order figures appeared to confirm as much in the run-up to the release last week, and now, Apple is looking to make a concerted push to produce more iPhone 6 Plus units to cope with the overwhelming demand.
The Cupertino’s decision to produce the iPhone 6 in two sizes was definitely not a misguided one, and you only have to look at the popularity of the Samsung Galaxy S and Galaxy Note product lines to see evidence of how the market is divided when it comes to display real estate. But by the same token, the smaller Galaxy S always outsells the subsequent Note by a considerable margin, and with this in mind, it’s no surprise that Apple believed the 4.7-inch iPhone 6 would do likewise versus the 5.5-inch 6 Plus.
But in China especially, the iPhone 6 Plus is flying off shelves, and according to sources of DigiTimes, Apple may need to rethink its production ratios. This would entail sacrificing some iPhone 6 units in favor of churning out more 5.5-inch models, and resultantly, the current 65:35 swing in favor of the standard iPhone 6 will decrease to just 55:45.
Personally, I am somewhat surprised that the iPhone 6 Plus has been so favored by the masses. There still seems to be a consensus among general users that a phablet is unwieldy for day to day usage, but if the iPhone launch tells us anything, it’s that even those with smaller hands are taking to the more sizeable devices.
Having used them both for a considerable amount of time, I definitely prefer the iPhone 6, but for video playback and browsing, the Plus is definitely the one. The iPhone 6 is still appears to be the most popular at this moment in time, but over time, and as Apple deals with yield, we could see a considerable shift in this regard.
Apple posted some impressive Q4 numbers only yesterday, and with rampant iPhone 6 and 6 Plus sales since the cut-off for that particular quarter last month, the company is well positioned in the run up to the Apple Watch.