The world of advertising is most definitely a funny old place. Like most industries, the advertising world regularly jumps on top of certain market trends with the intention of promoting products using popular culture. Different companies have different methods of getting their message across, but when all else fails, it seems the troubling trend in tech world is to cobble together an advertisement that pokes fun at Apple and their products. Google owned Motorola Mobility seem to be the latest to adopt this method.
Apple's iOS is a very popular, generally stable mobile OS, but in terms of functionality, is still rather limited. The jailbreak scene has ensured that, at least for those willing to release the Cupertino's shackles, said constraints can be removed, and one of the areas in which jailbreakers have reaped the biggest benefits is in messaging. The likes of BiteSMS have changed the face of messaging on iOS, and now, another entrant purports to make the process of managing SMS just that little bit more pleasurable. It's called Anemo, and you can catch the details after the leap!
Battery life is an important aspect of any mobile device, although it has to be said, we don't always hold it in as high a regard as we perhaps should. Even in this day and age, seldom do consumers make battery life considerations until it's too late - instead blinded by an array of impressive, if often unnecessary features. With us now being in the period between the iPhone 5s and 5c's announcement and release, we can actually take the time to assess the minor details of the two new entrants to Apple's smartphone roster, and according to FCC filings discovered by AnandTech, both handsets will offer superior battery life to the iPhone 5.
The demise of Google Reader brought with it a fair amount of unhappy mojo within the technology industry. A number of extremely popular and favored RSS readers and apps were forced to withdraw their support for the service, which in some cases left the software in a position where it either needed to reinvent itself or simply fall into the RSS abyss. Silvio Rizzi's Reeder app was always considered to be one of the best feed readers around, meaning that there was no way the developer would let his creation wither and die. The next-generation of the Reeder app is now available on the App Store and it's better than ever in its post Google Reader state.
When Apple announced its iPhone 5s and iPhone 5c devices at its big event a couple of days ago, the Cupertino firm also confirmed that it would be making the 5c variant available for pre-order on the 13th of September - a week before it goes on sale alongside the 5c. What Apple did not tell us though, was just when on the 13th the iPhone 5c would be available for pre-order. Now, if information from Verizon and other U.S. carrier partners is to be believed, we have that information.
When Apple introduced the iPhone 5s at Tuesday's Cupertino event it didn't come as any surprise that the new hardware included biometric detection embedded within the home button. The inclusion of this technology, officially called Touch ID, had long been speculated about before Tim Cook took to the stage and had also been all but confirmed by the discovery of biometric framework logs in a teardown of iOS 7. iPhone 5s Touch ID is definitely a polarizing feature but Apple has now released some additional information regarding the technology that should answer a few questions.
iPhone 5s has been announced, and while the keynote confirmed a lot of the rumors and leaks that had been circling the blogosphere for weeks now, it’s time to move on to the real world experience of the shiny new hardware (in a multitude of colors other than the traditional black and white) from the fruit company. Although it will take some time for extensive user experience feedback to develop (not really until the device actually starts shipping), initial benchmarks show that the graphic processing is actually blazing fast, blowing away the iPhone 5 by almost double the margin. Go figure!
All the talk right now is understandably centered around the two new smartphones that Apple will be unleashing to the world on September 20th. The iPhone 5s and iPhone 5c were officially unveiled by Phil Schiller at Apple's Cupertino Campus yesterday, and the two will no doubt be hugely popular with buyers next week. While the hardware is certainly catching the eye, the new handsets are more than just some new specs or fancy plastics. There's iOS 7, too.
We're big fans of the Iron Man series of films here at Redmond Pie, and we're going to go out on a limb and guess that you probably are, too. The movies always do extremely well at the Box Office, and home format sales tend to be pretty great too. That's why Marvel said they were launching a JARVIS-inspired iOS app not long ago along with the launch of Iron Man 3 movie on iTunes, and that app is now live on the App Store.
Well that didn't take long. Just hours after Apple announced the new iPhone 5s and iPhone 5c, some of its competition is already beginning to launch the first attacks aimed to poke fun at the devices.

