Apple was once a company that didn’t put its people up for interview, but that’s definitely not the case now. Whenever a new product is ready to be released, Apple starts wheeling executives out willy-nilly, with Apple marketing head Phil Schiller currently doing the rounds. He actually offered up some interesting tidbits during an interview with Engadget‘s Chris Velazco, including the explanation for the iPhone XR naming that we already told you about. There’s more to come out of the interview, though.
One of the interesting points is that the iPhone X was in development for years, which is perhaps not so surprising. What’s interesting about it is that the iPhone XS, iPhone XS Max, and iPhone XR were turned around in a relatively short timescale, building on the iPhone X’s development.
We had this technology we were working on for many years to be the future of the iPhone. It was a huge ask of the engineering team to get it to market last year, and they did. … We knew that if we could bring that to market and it was successful very quickly after that, we needed to grow the line and make it available to more people.
On the point of making it available to more people, Schiller expanded that the iPhone XR is designed to be “the best, too” as an alternative for those who don’t want to splash the cash on an iPhone XS.
If we’re going to push the upper boundaries with XS and XS Max to make something the best, how do we make something that’s more affordable for a larger audience? To make the overall iPhone audience even larger? What choices can we make and still make it a phone that people can hold and say, “I have the best too”?
One area where Apple has been able to save money with the iPhone XR is the use of an LCD panel rather than an OLED display, something that is causing quite a stir among people who haven’t seen it. Schiller isn’t worried though, saying that if you can’t see pixels, the actual resolution doesn’t matter.
I think the only way to judge a display is to look at it. …
If you can’t see the pixels, at some point the numbers don’t mean anything. They’re fairly arbitrary.
We’re not sure that’s going to fly with the diehard pixel junkies, but we think the guy has a point. We can’t wait to see an iPhone XR for ourselves so that we can judge.
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