It also makes mention of color shift, something that many people have noticed is particularly troublesome on the aforementioned Android device.
Color shift, in particular, is a characteristic of OLED displays that is simply unavoidable, although some appear to be more susceptible than others. Apple notes that users may notice a shift in color and hue at different angles, but that it is perfectly normal.
If you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior.
On the subject of image persistence, or burn-in, Apple notes that it has made specific changes to its displays in the hope of minimizing the impact of yet another characteristic of OLED screens. However, the company does still advise that users be aware of the potential for image persistence, noting that they can limit it by ensuring they do not display the same high-contrast image on-screen for a prolonged period of time.
With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED “burn-in.”
So there we have it.
Can we all just go back to enjoying our awesome smartphones now, please?