Apple Wanted Samsung To Use A More Advanced Production Method For iPhone 14 Pro Display
According to a new report, Cupertino-based Apple Inc. made a request to its leading display provider regarding the production method of the iPhone 14 Pro display.
The Elec reports that Apple requested Samsung use advanced production methods to guarantee the quality of the iPhone 14 Pro display.
With the announcement and release of the iPhone 14 Pro and iPhone 14 Pro Max, Apple moved to a whole new display experience. Both of those devices have a cutout directly in the panel rather than having a notch emanating from the top of the device. This type of display experience clearly caused quality concerns within Apple with the company fearing for the integrity of the release of the panel once the cutout was removed.
According to the report, in order to preserve the integrity of the display and the surrounding pixels, Samsung “used inkjet equipment to build a dam” with the intention of separating the pill-shaped hole from the rest of the display. The original report does on to say that Samsung was able to achieve the necessary results with the display but used a method that wasn’t exactly preferable to the customer, Apple:
Samsung Display is known to have used inkjet equipment to build a dam that separates the hole from the rest of the area after making thin film encapsulation and touch electrodes in the iPhone 14 Pro lineup OLED, and to flatten areas with uneven heights. Samsung Display was able to carry out this process using a laser rather than inkjet equipment, but it is said that Apple preferred the inkjet method.
Given the price of the iPhone 14 and iPhone 14 Pro Max, coupled with Apple’s commitment to quality, it was extremely important that other areas of the display weren’t degraded in terms of visual quality. Thus far, the lack of customer complaints suggests that the overall goal was achieved and it’s Samsung’s experience creating displays for its own devices that likely made that possible.