When Apple TV+ launched in November of 2019 Apple offered buyers of new iPhones, iPads, Macs, and Apple TVs the chance to get a free full year of the streaming service. That year is coming to a close for those who were there on day one, but Apple is considering extending the trial for those who buy new hardware.

That’s according to a new report by Bloomberg, with customers potentially getting a stay of execution in terms of having to begin paying the $4.99 per month that Apple TV+ would normally cost.

The Cupertino, California-based company launched TV+ last year for $4.99 a month, but many customers are still on a free year of service that comes with the purchase of an Apple product. The first trial accounts will expire just weeks after the next iPhones are set to debut in October. The company is considering keeping a free access offer to lure new subscribers but with a reduced period of time, the people said.

As Apple continues to pick up new shows and sign new talent to Apple TV+ the next year or two could be pretty big and Apple will want to make sure that it has subscribers around when the new shows land.

Giving people trials is one way to do exactly that, all while also rewarding people who buy its hardware over the next few months, too.

Apple TV+ has plenty of competition in the streaming space, but few can compete with its ability to offer free trials tied to new hardware purchases. Especially when you consider how many iPhones it will sell in the next three months or so.

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