Apple CEO Tim Cook Promises Big Generative AI Features

Apple will likely announce a slew of new software updates in June as part of the annual WWDC event, with new iPhone, iPad, Mac, Apple Watch, Apple TV, and Apple Vision Pro software updates likely to be previewed.

The updates aren’t then likely to ship to the public until the fall, but we now might have some interesting AI features to look forward to.

We’d been hearing rumors of a new focus on AI within Apple for months and now CEO Tim Cook has promised that users can expect it to “break new ground” in the generative AI space. Cook was speaking during Apple’s annual shareholders meeting, reports MacRumors. He said “we believe it will unlock transformative opportunities for our users” without getting into specifics.

As for what the new features will be, we don’t yet know but there is an assumption that Siri will benefit from whatever Apple has been working on.

Having lagged behind the competition from Google, Amazon, and Microsoft, Siri was further shown to be lacking when OpenAI made the ChatGPT tool available to the public. ChatGPT is a generative AI the likes of which it appears that Apple is working on right now.

If Apple follows its previous release cadence we can expect Apple to make the iOS 18 and other software updates available to developers for beta testing before releasing them as a public beta weeks later ahead of the final September launch.

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