Apple brand loyalty has now reached an all-time high according to numbers shared by SellCell. Those numbers have 91.9% of iPhone owners planning to buy a new iPhone when they are due an upgrade. That’s a 1.4% increase on the previous numbers from 2019.

Those who were questioned and already own an iPhone said that they liked the iPhone best or never had an issue with it, with 65% of those questioned citing that as a reason for going iPhone again. 21% said that they were locked into Apple’s ecosystem and 8% wanted to simply stick with what they already know.

By contrast, Samsung saw its own brand loyalty fall over the year.

When SellCell asked people to pick their favorite smartphone it was the iPhone 12 and iPhone 12 Pro Max that came out on top, followed by the newly-announced Samsung Galaxy S21.

  1. Apple iPhone 12 — 17%
  2. Apple iPhone 12 Pro Max — 12.7%
  3. Samsung Galaxy S21 — 11.4%
  4. Apple iPhone 12 Pro — 10.6%
  5. Samsung Galaxy S21 Ultra — 10%
  6. Samsung Galaxy S21+ — 9%
  7. Google Pixel 5 — 8.1%
  8. Apple iPhone 12 Mini — 6.3%
  9. Other — 5%
  10. Samsung Galaxy Z Fold2 5G — 3.1%

SellCell asked 5,000 people about their smartphone feelings with 2,000 iPhone and 2,000 Samsung owners involved. The remaining 1,000 people were split across the rest of the Android market. It isn’t clear what those devices were, though.

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