Apple Announces ‘Shop with a Specialist over Video’ For Easier iPhone Buying

Apple has today announced Shop with a Specialist over Video’ which is a new way for people to buy iPhones via the company’s online store.

The new feature is part of Apple’s website and will allow customers to order a new iPhone 14 or another model while still receiving video-based assistance from an Apple employee.

Customers can visit, and in just a few clicks, instantly connect with an Apple Specialist for world-class service and expert advice on selecting the best iPhone model. Once connected, customers can compare features, colors, sizes, and find the best deal through the Apple Trade In program or their carrier.

However, unlike a traditional video call, the Apple Specialist will not be able to see the customer at all.

Shop with a Specialist over Video is available to customers in the U.S. from 7 a.m. to 7 p.m. PT every day on During the session, an Apple team member will be on camera sharing their screen, but they will not be able to see the customer.

While Apple currently only offers this as a feature for those picking up a new iPhone, it seems likely that it will eventually roll it out to more corners of its product portfolio including iPads, Macs, and Apple Watches.

The feature is only available in the United States right now, also, and we would expect that to change in due course once Apple has ironed out any kinks that it has in the initial US-based offering.

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