If announcements made during Apple’s fourth quarter earnings call are to be believed, then it seems that the company’s modern iPhones are seriously starting to resonate with those who have previously preferred other platforms. Apple CEO Tim Cook used the spotlight during the company’s recent earnings call to announce that the company had witnessed the highest number of people switching to iPhone from Android ever recorded. Great news for a company that places a lot of emphasis on the benefit of hardware and software working together.
During Q4 of 2015, Apple reported that it managed to shift an astonishing 48 million iPhone units off physical and digital shelves. Cook has announced that an impressive 30% of those individuals purchasing an iPhone during the same quarter were making the move from an Android-based smartphone across to the iOS based smartphone. Apple started measuring switching rates approximately three years ago, with Cook stating that the measured 30% “is a huge number”, and that the Cupertino-based company is “very proud of it”, and rightly so.
The elevated number of individuals switching from an Android smartphone to iPhone has also put Cook and Apple in a buoyant mood regarding future sales of iPhone in 2016. It’s believed that the rate of those switching from Android to iOS will continue to increase, meaning sales of the company’s smartphone are expected to get off to a flying start for 2016. There’s also the fact that there are a lot of people waiting until the turn of the year to actually upgrade their smartphones, which should also elevate sales of Apple’s current flagship iPhone 6s models.
Apple CEO Tim Cook clearly believes that a lot of Android switchers have been encouraged and convinced to do so by Apple’s decision to introduce larger-screened devices, starting with the introduction of the iPhone 6 and iPhone 6 Plus last year. The 4.7 and 5.5-inch displays on those devices – which has continued with the iPhone 6s and iPhone 6s Plus models – allows iPhone to better compete with the “phablets” of the Android world that have proven to be extremely popular with smartphone fans all over the world.
There’s also the fact that Apple has also set up a trade-in program that is essentially an extremely intelligent marketing tactic to tempt Android users over to the world of iOS. Those currently using an Android device can trade the smartphone in for Apple gift cards, which in turn can be used toward the cost of an iPhone. With tactics like that, it seems those conversions will keep on coming.
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