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Since its inception and initial enthusiasm, Google Glass has suffered something of a damaged reputation amongst those who don’t own it. Becoming, for some, an example of all that is wrong with modern technology and even being used as a symbol of gentrification in San Francisco and surrounding areas that is being placed squarely at Google’s feet, Google Glass is currently in the midst of a P.R. crisis.

In fact, Glass has become so unpopular amongst some that wearers of the technology have been dubbed ‘Glassholes’ but many, and whether you think that term is correct or not, it’s not going to go away any time soon.

Glass rear view

Which is why Google is currently on a mission to try and improve Glass’s street cred, especially at a time when other wearable technology such as smartwatches are beginning to gain traction – Samsung is already invested in the market and Apple is heavily rumored to be on the verge of joining in. In an attempt to try and remind everyone that Glass isn’t all about filming people without their knowledge, Google has released a video showing that it can indeed be used for good, despite what some people may believe.

Featuring Sabita Malla of the World Wildlife Fund, the short two-minute video features the researcher during her work in Nepal where she monitors the movements of rhinos. Having previously used a pencil and paper to take notes while on safari, Malla now uses Google Glass as her way of recording information instead. Since the WWF received a grant of $5 million from Google.org back in 2012, the two have been working together to find new ways of protecting animals. Glass is one of the tools being used.

Of course, not everyone is out saving the world with Google’s Glass eyewear, but it’s a timely reminder from Google that not everyone wearing Glass is up to no good. As with all technology, it’s not the tech that’s necessarily bad, but the people that own it and the way in which they decide to use it. Lumping everyone in together is just poor form, regardless of what they have on their face.

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