As for as new app releases go, Facebook is on a roll these days as the social networking giant steamrolls yet another new app onto the iOS App Store. Facebook is looking to take on the world of relevant news and notifications with the newly released Notify app. The app brings in timely information regarding a user’s favorite subject as a notification allowing them to keep abreast with developments as they happen. We take a closer look at what Facebook has packed in its latest creation.
Facebook has long abandoned its approach to being focused on the social platform only, and if its acquisition of WhatsApp was any hint, the company is looking to invade both the mobile and web space with innovative products and services. ‘Notify’ is built to offer you quick news right across your iPhone’s lock screen so you can glance at it, or choose to dive into the entire article linked into Notify.
As is the case with apps of this nature, Notify can be personalized according to your preference, and lets you choose from a variety of content. Facebook has also integrated a weather forecast notification for the day, because if it’s going to rain on your commute to work, you would want to know if you should be carrying an umbrella. Given how it brings you breaking news and information from sources of your choice, it’s almost like Facebook’s own mini-Twitter effort, but for now we can be sure that the two are not looking to converge onto a common path.
Notify is currently fed by 72 sources in total to start with, and includes the likes of Billboard, CBS Sports, CNN, Discovery, Comedy Central, E!, ABC, TIMES, Sports Illustrated etc. All news is sent as push notification to your device, and just in case you were wondering why Facebook decided to jump into this particular area, especially when it already has a dedicated News Feed on its social platform, which can now easily be browsed through with a search function, it all boils down to advertising streams where referral traffic from Facebook has seen a steady decline.
Notify is available for iPhone right now with Android version said to be coming soon.
(Download: Notify for iPhone from the App Store)