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Advertising a product can be as important as the quality of the product itself, and in the run-up to the holiday season, every company wishing to capitalize on the frenzy of shoppers will need to deliver a bunch of enticing TV commercials. We already know that the kids of today have their eyes firmly on an Apple product this holiday, but despite what Santa might say, it’s not all about them.

The latest advertisements from Apple have a real Christmassy theme, and highlight two key features of the company’s flagship smartphone. The first one, entitled "Turkey," concentrates on shared Photo Streams, and demonstrates exactly how a user can share and comment on images with friends and relatives.

iPhone 5 TV Ad Turkey

Whether you celebrate Christmas or another festival, the November-January period is a time in which most of us meet up with our families in a festive spirit, so it’s only natural we’d want to remember such moments by taking lots and lots of photos.

In addition, Apple has also created another TV commercial which highlights the work that has been put into improving in-call clarity. Some say there are small tribes in a land far away that actually use their smartphones to make voice calls, so for the benefit of those few, the Cupertino offers an insight into the tech behind cancelling some of the background noise when holding a call.

iPhone 5 TV Ad Orchestra

Jokes aside, I would presume more consumers use their smartphones to make calls during the holiday period than any other time of year, so these two adverts are bound to appease many prospective iPhone 5 buyers.

Despite arriving with more and more features, it’s not uncommon for some new smartphones to overlook some of the very basics, and holding a decent signal is certainly something we should all be looking out for.

Apple’s Q4 sales report has been its strongest for the past few years, and with the introduction of the iPad mini, analysts are expecting this to be another record-busting fourth quarter for the fruit company. The iPhone 5 has already sold strongly, and with a new iMac, MacBook Pro with Retina display (13-inch), iPod touch and iPad, consumers are, it would seem, spoilt for choice.

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