Today at Apple is the company’s in-store educational session collection that allows people to learn about the things that can be done with iPhones, iPads, Macs, and more. Group sessions cover anything from making music to app development, and now the company has announced three expanded formats – Skills, Walks, and labs.
All of the sessions are free at every Apple Store worldwide, with visitors able to select the right session depending on their own skill levels and the areas that interest them.
Apple first launched Today at Apple in 2017, and since then, there have been over 18,000 sessions with millions of attendees. In a press release today, Apple said that it believes the newly expanded sessions will allow people to unlock their creative side.
“Since the beginning, Today at Apple has been about educating and inspiring the communities we serve. These new sessions are an opportunity to unlock the creative potential in all of our customers,” said Angela Ahrendts, Apple’s senior vice president of Retail. “There is a session for everyone at Today at Apple and we can’t wait to see what you will create.”
The three new session formats include:
- Skills are meant for those interested in learning new creative techniques to go further with our products, such as making a quick video with the Clips app or editing photos on iPhone. New Skills sessions include Notes and Chords with GarageBand, Sketching Ideas in Notes, Photo Editing Techniques and more.
- Walks invite customers to venture outside of the store with a Creative Pro, where they will explore their surroundings, connect with their community and put new skills to use across passions like photography, music or health. New Walks include Capturing Cinematic Shots, Creating Soundscapes with GarageBand and a Health and Fitness Walk, Staying Motivated co-created with fitness expert Jeanette Jenkins.
- Labs help customers experiment with creative techniques and complete the session with the beginning of a project. Many Labs have been co-created with world-renowned artists and makers. Building on the success of Labs with Florence Welch and photographer Chase Jarvis, skilled customers can find inspiration in new Labs like Beat Making with Swizz Beatz, Small Screen Magic with Zach King and Drawing Treehouses with Foster + Partners
If all that sounds great, you can book your own session by visiting apple.com/today.
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