Today marks the 45th anniversary of Apple’s funding and current CEO Tim Cook took to Twitter to celebrate the company’s founding. Alongside the tweet, Cook also sent a memo to Apple employees encouraging them to leave a story “worth telling.”
First picked up by MacGeneration, the memo begins on Apri 1, 1976 with the forming of Apple by Steve Jobs and Steve Wozniak.
On April 1, 1976, a company was formed in Cupertino to create transformative products that redefine what technology can achieve and make people’s lives better in the process. Forty-five years later, we mark this occasion by rededicating ourselves to that mission — and to keeping it alive for a long time to come — rather than to remember it fondly as something past.
Cook goes on to talk about the trouble of the last year and ends with a note on Steve Jobs, saying that the journey has “barely begun.”
In an email like this one, to mark a much earlier anniversary shortly after I joined Apple, Steve said, “it’s been an amazing journey so far, yet we have barely begun.” Still true. Remember that none of us will be here for the end of the story, but it’s on all of us to make sure it’s one worth telling.
MacGeneration has the full memo if you’re interested in seeing how the current Apple CEO remembered the 45 years that came before. Apple isn’t the same company it was ten years ago, let alone 45. It’s impossible not to wonder where it will be 45 years from now.
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