Tim Cook: Apple Watch To Ship In April

As the Apple earnings call trundled along nicely, CEO Tim Cook made an almost throwaway comment that is actually rather big: the Apple Watch is on course for an April release.

Previously rumored to be set for a March release, the Apple Watch didn’t have any official date to aim for. In fact, Tim Cook’s April estimate is the closest we’ve come to a real launch announcement since the wearable was announced back last year.


Apple’s first wearable, the Apple Watch will tie in with the iPhone in order to work to its potential and will even include Apple Pay abilities alongside less impressive technological feats such as being able to send and receive little sketches. Oh, and you can infamously send your own heartbeat to anyone that may be interested.

So nobody, then.

When it does go on sale, whether that be April or not, the Apple Watch will come in three different varieties. There will be a high-end 18-karat gold edition, a sporty version and anodized case and finally the stainless steel offering that we expect most will go for. Beyond the case options there will also be a host of different watch straps to choose from, allowing the utmost in customization for those that just have to have everything color-matched.


With over 74 million iPhones sold in the last quarter, the market for the Apple Watch is certainly a big one. With less and less people wearing watches at all these days though, will enough people buy an Apple Watch to make it a success?

It looks like we’ll have to wait until April to find out. On the plus side, it’s an extra month to save all those pennies up!

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