Despite making its way as the world’s most renowned online retailer, Amazon has certainly made a significant contribution to the technology market over the past few years, and yesterday’s press conference headed by CEO Jeff Bezos, which is now available to view online in its entirety, showed the company has the nous and initiative to make – and improve – its successful product range.

It seems that events and announcement from major consumer technology companies – specifically those involved in the smartphone industry – are very much like London buses, that you wait patiently for one to arrive and end up getting three at once. Well actually, in this case, all the announcements are spread out over the month of September, it seems like an extremely good time to be a mobile device aficionado.