Google isn’t shy when it comes to killing off its services, and having recently knocked Google Reader on the head, the company has announced via its official blog page that Google Latitude will be discontinued as of August 9th. The Big G now feels that the antiquated service has run its course, and will instead look to extend its check-in and location services on Google+. The announcement was made alongside the release of version 7 of Google Maps for Android app.

Originally available as a web app only, the official Google Latitude app for iPhone is now finally available for download in the iTunes App Store. For those of you don’t already know, Latitude helps you see where your friends are right now. It also helps you stay in touch with your friends and family by making it easy to share where you are by seeing each other visually on a map.