Philips has already shown that they are a committed player in the smartphone controlled home automation world with their recent updates to the Hue mobile app for iOS and Android. The introduction of geofencing capabilities, synchronous light changing within scenes and notable improvements to alarm functionality shows that Philips think the Hue product is here to stay. However, if you need something more to be convinced, then the extension of the Philips Hue range with LightStrips and Bloom feature bulbs should do the job nicely.