Whenever Apple take to the stage to hold an official media event we can always be sure that it will contain a number of purposely made videos that are either overviews of the products on show or ad campaigns that will ultimately end up on the television. Yesterday's event at the California Theatre was no different with Tim Cook and Phil Schiller proudly showing off a number of videos showing off the range of new products that were announced during the keynote speech, two of which have been uploaded to Apple's official YouTube channel.
Another Apple media event has been and gone, this time bringing multiple product announcements as well as the obligatory update on how existing devices like the iPhone, Mac and iPad are faring in the marketplace. Although, most of the attention will rightly be paid to the new 13-inch MacBook Pro with Retina display and the release of not one, but two new iPads, we mustn't forget that a number of important accessories were also mentioned during the keynote, albeit extremely fleetingly.
Apple really threw up a surprise today by announcing the fourth-generation iPad. We expected to see a few touch-ups to the third-gen, including a Lightning dock connector and a more efficient battery, perhaps, but we certainly didn't predict so many changes.
The iPad mini, announced by Apple earlier to day in front of a packed crowd in San Jose, means there are now three different iPads on the market for consumers to choose from. Whilst the scaled-down slate hasn't throw up too many surprises - tying in with the rumors and speculation of the past few months - it does now present prospective consumers with even more to consider before making a purchase, so in this particular post, we'll run down some of the key features of each.
It’s finally here, folks! Apple has just announced the all-new iPad mini at their event today. It’s (mostly) exactly what the technology blogosphere was expecting: a smaller iPad 2. Check out all the basic specifications, pricing and availability after the jump!
At their special media event in California Theatre in San Jose, CA, Apple unveiled the new iMac (2012) with an all new design, same screen sizes (21 and 27 inches), new specs, and lots more. Details after the jump!
After the critical success of the 15-inch MacBook Pro with Retina display, Apple has announced a similarly spec’d 13-inch model at their event in Cupertino, CA. It’s one hell of a portable notebook and everything about it is awesome. We’ve got the most important specifications, pricing and availability ready for you to read after the jump!
Apple is all set to reveal a smaller iPad later today at their event in California Theatre in San Jose,CA, but we’ve come across news related to the next-generation “iPad 4”. The image shows leaked components which give us a rough idea of some of the features to expect from the next big tablet from Apple. You can check them out after the jump.
After the successful launch of the iPhone 5 last month, attention has quickly turned to the prospect of a scaled-down iPad following closely behind, and although the initial suppositions of the blogosphere were miscalculated - we expected the event to have been and gone by now - Apple finally gave its first indication that the elusive device is in existence by announcing tomorrow's special keynote.
It should be common knowledge by now that Apple's executive team will take to the stage in California tomorrow to introduce us to a number of new products, one of which is rumored to be the mini variant of the iPad. It is also being suggested that the event will have a strong focus on education and will feature a number of releases and announcements that are geared towards allowing Apple to get an additional foot in the doorway of the education sector.

