Apple has shared a new iPhone XS / XS Max-centric ad titled ‘Growth Spurt.‘ The commercial is put together in Apple’s typical style and showcases the companies brand new iPhone XS and iPhone XS Max smartphones, which have now been publicly available for just over a week.
The advertisement, which is just over 60-seconds in length, starts off with a woman taking a photograph of her resting cat using an iPhone XS in landscape mode.
The cat then grows exponentially in the living area, which is presumably a metaphor for the fact that iPhone XS Max is the largest smartphone that the company has ever made and symbolizes the fact that the camera within is a huge improvement over models. The commercial then continues in the same vein with other objects going through a “growth spurt” once the picture has been captured on iPhone.
In addition to the family kitty cat, the new ad features a San Francisco delicacy, mashed avocado on toast, a giant stomping baby in cute little shoes, and a dog which has clearly grown beyond regulation size. Oh, and of course, the advert wouldn’t be complete with a giant Super Mario smashing through the environment on a rampage and best-making use of his new enormous size. The advert then finishes with a side-by-side comparison of iPhone XS and iPhone XS Max to give users a visual comparison of the two smartphones and to give them an overview of what they could be purchasing.
One of the interesting takeaway points from the advertisement is that Apple shows off group FaceTime front and center which instantly tells users that they can make FaceTime calls containing up to 32 people in a brand new redesigned user-interface. That suggests that iOS 12.1 – which is currently in test with registered developers – is more than likely going to expose this new feature. If you take the FaceTime reveal out of the equation, the Growth Spurt creation is a fun and whimsical advertisement that manages to promote the iPhone XS and iPhone XS Max in a new and fun way.
You can check out the full 68-second video for yourself. Does it make you want to purchase one of Apple’s new iPhones to see if your pet cat will turn into a mutant kitty?
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