Apple’s iPhone 12 lineup has been found to hold its value considerably longer than competing products, not least the Samsung Galaxy S21 range. That’s according to new data released by SellCell.

SellCell was able to calculate the amount of depreciation phones suffered based on their suggested retail price.

The two ranges of interest were the high-end iPhone and Samsung Galaxy lineups and, as some might have predicted, it was Apple’s hardware that was found to depreciate most slowly.

  • The Apple iPhone 12 range has lost value by 18.1-33.7% since launch in 2020. The iPhone 12 Pro 512GB losing $438 of value since its launch.
  • The Samsung Galaxy S21 series, has seen shocking depreciation of between 44.8-57.1% since launch in January 2021.

It was a similar story at the very highest end of the ranges, too, with the iPhone 12 Pro Max and Galaxy S21 Ultra 5G suffering wildly different falls in value.

The most expensive iPhone 12 (Pro Max 512 GB, $1,399) lost 30.7% (6.1% per month since launch) of its value when compared to the most expensive Samsung Galaxy S21 (Ultra 5G 512 GB, $1,599) at 53.3% (17.8% per month since launch).

We’ve known for years that iPhones hold their value better than those from competing companies and that’s a huge deal for anyone planning to sell their old device to fund a new one. You can read the full details on what SellCell found in the original report, too.

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