We might all have hoped that Slofie was a bad joke, but it seems Apple is trying to trademark the term; at least in the United States.

“Slofie” what Apple is calling slow motion videos captured from an iPhone’s front-facing camera. Currently only the iPhone 11 and iPhone 11 Pro / Pro Max can take advantage of the feature, although future iPhones will also be able to take Slofies.

Ignoring the horrendous name for a moment, Apple’s trademark application shouldn’t be all that surprising. Having called the videos Slofies on-stage during the iPhone 11 announcement, it makes plenty of sense that Apple should try to tie the name up in red tape to prevent others from using it.

The trademark application is for “downloadable computer software for use in capturing and recording video.”

From that it appears Apple doesn’t want anyone to create apps that use the name Slofie or Slofies. Oddly, Apple doesn’t even call the feature Slofie in the Camera app on iOS – instead it’s simply called slo-mo. Whether that will change if the company picks up this trademark remains to be seen.

We’re still coming to terms with Apple calling the iPhone 11 Pro Max what it did, so we don’t really have the energy to go after Slofies too much. But we’re pretty sure we can all agree it’s the kind of word you’d expect an uncle to come up with during an awkward family get together.

(Source: USPTO)

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