A new survey of retail IT managers has a massive 76% of them preferring to use Apple hardware in retail. With other options including Android and Windows, Apple is a clear winner.
The survey – conducted by Vanson Bourne and commissioned by Jamf – confirmed that 48% of the 700 respondents use a combination of Apple, Windows, and/or Android devices but 82% of those also reported that there were technical issues with using the latter two platforms.
With that in mind it’s no surprise that the IT decision makers would lean towards Apple’s ecosystem of devices and software.
“While mobile technology has been broadly adopted by retailers small and large, many applications of the technology are still only single-purpose,” said Josh Jagdfeld, Director of Alliances at Jamf. “iPad and iPhone, along with the power of the Apple app ecosystem, are being used in store globally to allow retailers to get the most from their devices and optimize processes, engage teams and enhance the broader customer experience. However, even with the multitude of benefits that mobile technology makes possible, retailers are still facing challenges when it comes to finding, deploying and managing devices across multiple applications and workflows.”
Of those who responded to the survey, more than 95% believe that the use of mobile technology helps their companies better plan inventory and manage their businesses.
91% were of the belief that the use of that technology also makes their businesses more competitive while also streamlining their sales processes.
To grab and read the full report, head over here.
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