AirPods are generally thought to be super-popular by those who use them and live inside the Apple bubble, but how popular are they really? According to a new Counterpoint Research report, they’re pretty popular indeed with a 60% share of the truly wireless in-ear headphone market during the final quarter of 2018.
According to the report, it’s thought that this 60% share is particularly impressive considering there were two main factors working against AirPods. Firstly, there was an increased competition from various other earphone manufacturers in the space. Despite that, AirPods still proved popular.
The strong performance of second-tier brands, such as JLab and QCY, […] had a negative impact on Apple’s market share.
Apart from Apple’s AirPods, the best sellers list featured premium models priced around US$150-200. Jabra Elite Active 65t, Samsung Gear IconX, and Bose SoundSport Free featured were some of the premium models in the top 10 best-selling list. However, several low to mid-tier models priced under US$100 also made their mark.
The other factor to consider is the fact that the world seemed to be waiting for the updated AirPods. Rumors had suggested that new AirPods were on the horizon and that there could be new features inbound, so the fact that people were still picking up the first generation units is something that shouldn’t be ignored here.
According to Counterpoint’s report, the United States was the biggest market for AirPods, with Asia Pacific following closely.
The size of the global market for true wireless hearables stood 12.5 million units in Q4 2018, according to the findings of Counterpoint Research’s Hearables Market Tracker. North America was the largest market, accounting for 24% of the volumes, followed closely by the Asia Pacific region excluding China and Europe.
Apple has since released a refreshed version of AirPods, including a new H1 chip and a Wireless Charging Case.
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