40% Of New iPad Buyers On Black Friday Were Android Users
The Android versus iOS debate is fiercely contested among experts, commentators and users alike, with both sides putting forth strong arguments as to why one is superior to the other. But while it often seems to appear as though everybody is a partisan fan of one or the other, a study by InfoScout into Black Friday spending habits has revealed that many of those who rushed out to grab the Apple iPad were in fact Android users.
This Black Friday was a manic affair as ever, with shoppers out to grab what will undoubtedly be the best chance of a bargain this side of Christmas. The iPad, naturally, was in high demand, and as it transpires, even Android users couldn’t resist the lure of the bitten-apple logo. The Cupertino slate was among the highest-selling gadgets on Black Friday, and the company behind it will surely be pleased to see so many consumers making the jump not only to its device, but the iOS ecosystem as well.
In terms of usage, InfoScout discovered that in terms of usage, the iPad is way out in front. It’s astonishing to think that the Apple slab accounts for almost 85% of overall usage, which is disproportionately high given that there are many more Android tablets in circulation.
The findings are based upon the spending habits of 90,000 Black Friday shoppers of both the iOS and Android persuasion. At both Target and Wal-Mart, the iPad was the biggest-selling gadget, with the iPad mini 16GB being the top-selling at Wal-Mart while the 16GB iPad Air topped the charts at Target. Over at Best Buy, it was Microsoft’s Surface that took the crown, outselling the now very much antiquated iPad 2, although as we pointed out here at Redmond Pie, the Surface RT was the subject of huge discounts at various outlets was almost too good to miss.
Android may have long since surpassed iOS in the smartphone market, but the iPad is keeping Apple in a very favorable position, and as we now approach the iPad’s fourth birthday, the many hundreds of tablets released through Windows and Android have yet to trouble the dominance of the device.
The supposed 12.9-inch, possibly 4K model of iPad said to be releasing at some point next year will only but consolidate Apple’s position as the market leader, and with very few seeming to ditch their iPad for a Nexus 7, Galaxy Tab, Microsoft Surface or Kindle Fire HDX, can anybody stop Tim Cook’s men?