In this day and age, we expect our digital devices and their accompanying software platforms to function, as advertised, one hundred percent of the time. Indeed, given Apple’s “it just works”motif carried through everything it creates, any blip in the mechanics is bound to cause a bit of a stir, and as you’ve probably already gathered, iCloud – along with iTunes, App Store and other connected online services – went down earlier on today. Given that even Apple Store employees have had to resort to pen and paper when liaising with customers, it quickly escalated into a mini debacle, but as the company continues to work on a fix, it has also has stepped out and apologized for the inconvenience.

Software hiccups and general bugs are commonplace throughout the digital industry, but while a crashing app is a minor inconvenience, the inability, as some have experienced, to connect to iCloud Mail, is quite another. With images hitting Twitter showing Apple Store workers operating a paper and pen routine, the smartphone-dependent society has been hit with a bit of a reality check, and all this caused by an “internal DNS error” on the company’s part.

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Some services are showing signs of life as the recovery process continues, although it’s clear that there’s still work to be done. Apple’s apology won’t help to get things back to running like clockwork any more quickly, but at least, amid the chaos, we know that the source of the issue is in the process of being remedied.

The statement, released via CNBC, reads:

We apologize to our customers experiencing problems with iTunes and other services this morning. The cause was an internal DNS error at Apple. We’re working to make all of the services available to customers as soon as possible, and we thank everyone for their patience

So, hopefully, it’s not too long before iCloud is back to its reliable self, and users can soon get back to storing their private photos without using two-factor verification.

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We’ll keep you in the loop regarding any further updates on this story, so stay tuned, and let us know if and how this downtime has affected you by dropping a comment below.

Update: All of Apple’s online services are back to normal.

(Source: CNBC)

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