Samsung’s Galaxy S III is, without a shadow of doubt, the most eagerly-anticipated Android smartphone release of this year. With 1080p full HD visuals, a 1.5GHz quad-core processor and a revamped ceramic encasing reckoned to be amongst the new features – it’s hardly difficult to see why.
It will be the successor to the Galaxy S II, which recently won the coveted ‘Best Smartphone’ award at MWC 2012 – an achievement which only increases the pressure on Samsung to deliver the goods with the next iteration.
In terms of an ETA, the last we heard, South African carriers had seemingly confirmed a Q3 release, in spite of earlier speculation that the device would drop a great deal prior to that – in April of this year. Fresh reports surfacing today, though, appear to reignite the April flame, with ZDNet Korea claiming to have confirmed the time frame with Samsung’s marketing and advertising agency, Cheil Worldwide.
According to the report, the Korean LCD specialist has pinpointed London as a key initial area to launch and market the product, which makes sense given that the Olympic Games will be hosted there in the summer.
A Samsung Electronics public relations official refused to confirm or deny the date, but with arch-nemesis Apple allegedly plotting its iPhone 5 device in time for WWDC’12, Samsung will be looking to make a good early impression on consumers, while also taking the opportunity to poach some Apple devotees too impatient to wait for the Cupertino’s smartphone release.
With Android chief Andy Rubin boasting of 850,000 daily activations of Google’s mobile OS, the importance of the Galaxy S III cannot be stressed enough. If the Big G is to continue the exponential growth pattern of the last year, the device will need to be not only equal to, but better than the very successful S II.
With Android Jelly Bean 5.0 seemingly stalking a Fall release, the earlier-than-predicted S III drop will also provide Ice Cream Sandwich with a much-needed boost. Currently, the reach of Google’s latest and greatest Android iteration is estimated at 1%, but the Galaxy S III would increase that portion a great deal if it were to be released next month.
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