Netflix has updated its iOS app, bringing a new feature which allows users to subscribe to the service via Apple’s In-App Purchase (IAP) system rather than forcing them to sign up via the web.

Before today, anyone downloading the Netflix app without an account would have to sign up to the service via the web in order to use it, providing a less than perfect experience. Now though. those wishing to take out a Netflix subscription can do so without ever leaving the Netflix app which, one would imagine, can only help with new customer conversion rates.


Apple’s In-App Purchase model charges companies 30% of the sale amount which often leads to some increasing their prices to compensate. Spotify, for example, charges more for its premium subscription via the App Store than it does via its own web site in order to offset what Apple takes off the top. Thankfully, Netflix hasn’t gone that route and a subscription via Apple’s in-app purchase system will cost same as if it was taken out via the web.


Netflix has publicized its new update via a new ad that features two characters from its hit show Orange Is The New Black, with one using an iPhone and speaking to Siri. The ad shows that Netflix is keen to ensure any potential customers are aware of the new In-App Purchase option, something that could well be the difference between some signing up for Netflix and others simply deleting the app.

The Netflix app is a free download itself and is a universal app, meaning it will work on both iPhones and iPads just fine. If you’re not already a Netflix subscriber, then we heartily recommend you check it out.


Be sure to check out our iPhone Apps Gallery and iPad Apps Gallery to explore more apps for your iPhone, iPad and iPod touch.

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