You only need to have a quick look through the photography and video section of the official App Store to realize just how popular these types of applications are for the iPhone and iPod touch. The fantastic quality of the Retina display and the powerful abilities of the embedded camera units on Apple’s latest generation iOS devices literally cry out for a functional application that takes advantage of that hardware.

Scrolling through the App Store will bring a number of decent and popular applications that allow still images to be taken and then a filter or nice effect to be applied afterwards. You only need to look to the likes of Instagram to see how successful a concept this is. But what about users who prefer to make something beautiful and more dynamic by taking advantage of the iPhone 4S’ full 1080p video recording features? Unfortunately it isn’t so easy to find an application that allows beautiful video capture with unique and eye-catching filters, but that is about to change, thanks to the CinePro app.

CinePro removes the need for processor intensive and time consuming post video shooting rendering by allowing users to capture video directly from the device hardware with the desired filter or effect already overlaid on the display. Having this ability provides an immediate tangible benefit to the user, allowing them to see exactly what the video will look like before they shoot it, seeing if it suits their needs and therefore removing any wasted capture time. CinePro also comes with the built-in ability to shoot video with the front or rear facing cameras, making those Blair Witch style video moments a walk in the park to capture.

For beginners who simply want to point and click, this application is perfect, but additional options are also available for the more advanced. Luxuries such as being able to manually adjust the ISO levels and focal length are available as well as altering the aspect ratio and capture frame rate. The main application comes with included filters, available for use right out of the box. As you would probably expect, the developers have chosen to go down the in-app purchase route for those who wish to purchase additional effects and gradients with a number of packs being available at $0.99 each.

The simple to use and attractive user interface is what sets the CinePro application apart from many other applications that offer similar functionality. Being able to download the application and get using it immediately is perfect for most users, but the added control over certain aspects of video capture is likely to appeal to those who know what they are doing. Social sharing abilities puts the icing on the cake, with users being able to share their creations with Facebook, Twitter or YouTube.

Download CinePro for iPhone and iPod touch [iTunes Link].

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