Apple has announced the iPhone 5 today at the Yerba Buena Center for the Arts in San Francisco, California. It’s been one of the most boring smartphone announcement events this writer has ever followed live, as most of the things Apple has discussed so far were leaked into the blogosphere weeks and months before the company’s representatives went onstage.

However, one thing that is almost always a pleasure to watch is the introduction video that Apple releases every time their announce a new product. The iPhone 5 is no different, as the company has released a short video that explains the new features and the thought (and manufacturing process) that went behind them. As with all production introduction videos, it’s full of Apple’s usual self-boasting.

Jony Ive iPhone 5

As many of you already know by now, the iPhone 5 biggest new design feature is the taller, widescreen (16:9) 4” 1136 x 640 resolution Retina Display. The size and resolution isn’t the only thing, though, as Apple has mentioned that the new display has 44% more color saturation, and integrated touch sensors that improves visual and touch experience. Otherwise, speaking with respect to its design, overall the iPhone 5 looks a lot like a stretched and slimmed down iPhone 4S. It comes with different back, though, which is now aluminum + glass instead of glass only.

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Under the hood, the iPhone 5 comes with a chip that is 2x as fast as the A5. Apps load quicker, games look better, photos get snapped and processed quicker etc. etc. EA showed off Real Racing 3 on stage which has graphics that are nearly there with earlier games released on the current generation of consoles. LTE support has also been included, so those of you lucky enough to have 4G LTE coverage in their city will get to enjoy download speeds up to 100mbps!

For more details, including pricing and availability, you can check out our full post on the iPhone 5 here.

The introductory iPhone 5 video by Apple can be watched on the official site here.

I’m personally not impressed with the iPhone 5; a lot of this has to do with device features being leaked months ahead of the official announcement. I’ll stick to my iPhone 4S for now!

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