Taylor Swift has announced that her 1989 World Tour concert video will be offered exclusively to Apple Music subscribers via Apple’s streaming service. When Apple initially introduced Apple Music to the world, the company hinted that the service would look to differentiate from competing services by introducing content that could only be found on Apple Music. Swift’s announcement, which went out to her millions of followers on her 26th birthday, is one of the examples of this exclusivity that Apple promised.
The special exclusive video, which will initially hit the Apple Music servers on December 20th, was filmed as part of Swift’s 1989 World Tour on the Australian leg of the event. The content was recorded as Swift performed in front of 76,000 fans at the ANZ Stadium in Sydney, and includes a heap of never-before-seen footage that includes performances with some of the biggest names in the world of music. Selena Gomez, Lorde, Justin Timberlake, Mary J Blige, John Legend, and Fetty Wap are just a few of the huge names from the world of music that make an appearance during the documentary. It’s been directed by Jonas Akerlund who is synonymous with directing music videos that mimic movies.
In addition to inviting a number of huge stars to perform on stage with her in a musical capacity,the Taylor Swift documentary video also includes special guest appearances from Serena Williams, Lena Durham, Kendall Jenner, and even the United States women’s soccer team. Mix that together with the fact that there’s rare video of tour rehearsals and backstage footage of Swift and her guests, and you have one very big reason to be excited for December 20th if you happen to be a Taylor Swift fan who couldn’t make it to the one of the 1989 World Tour shows. In fact, it’s actually quite a compelling reason to subscribe to Apple Music if you haven’t already.
Apple offering exclusive Taylor Swift content via its Music service is actually extremely interesting given the history of the artist and the service. When Apple initially announced Apple Music, Swift gained lot of publicity for writing an open letter to Apple condemning the fact that it wouldn’t be paying royalties to artists during the initial three-month trial period that was offered to all subscribers. It seems that Apple’s immediate u-turn on the subject thanks to that letter, has allowed the two entities to form a mutually beneficial agreement resulting in this offer of exclusive content.