The introduction of app markets like the iOS App Store and Google’s Play Store have undoubtedly been a fantastic addition to the mobile space and have allowed developers to have their software housed and showcased with minimal effort. One of the underlying issues of having so many apps in one place is the visibility, or lack of it, of certain products, meaning it can be extremely difficult for users to find what they are looking for in some cases even though the store is broken down into a set of categories.

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