Apple is undeniably a premium brand, and as such, its retail revolution has always been about positioning itself in premium locations around the world. That strategy can be evidenced in locations such as the company's Fifth Avenue New York store, as well as the relatively new Dubai location situated in a prime spot within The Mall of Emirates. A new report is now suggesting that Apple is going for the same type of premium location in France by going for a twelve year lease on an entire building in Paris' prestigious Avenue des Champs-Élysées.
