For the first time in seven years Apple is no longer the second largest smartphone vendor on the planet after Chinese company Huawei took the spot for the second calendar quarter of 2018, shipping more smartphones than the American giant.
This comes after new data was released by market research firms IDC, Canalys and IHS Markit, all confirming that Huawei is now in second position.
While Apple had a very respectable three months ending in June, selling 21.3 million iPhones, raking in $29.9 billion of a record-breaking $53.3 billion revenue, reports have Chinese Huawei managing to sell 54.2 million units during the same period. That’s according to IDC and IHS while Canalys has the numbers at a mildly lower 54 million.
No matter what, that means that growth is between 41% and 44%m giving Huawei a 15.7% share of the market. Comparing this to Apple’s 12.1% it’s easy to see why Apple has been knocked down a spot.
While Apple’s earnings call yesterday showed impressive numbers as has become the norm for the Cupertino outfit, it’s at the lower end of the market that Huawei continues to dominate the competition, selling huge numbers of handsets at lower prices.
With Apple in third and Huawei in second, that left Samsung to sit pretty at the top of the pile with 71.5 million smartphones sold and 20.9% of the market according to IDC. The numbers were slightly different from Canalys and IHS with results of 73 million and 70.8 million respectively.
As a whole however it appears that the smartphone market is contracting, something IDC pins down to a 1.8% fall in sales. Apple CEO Tim Cook does not appear concerned however, saying that the market remains “very healthy” and that it’s “the best market in the world to be in for someone that is in the business that we’re in.”
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