Drone maker DJI has put its hat into the app environment with an announcement regarding the release of an Apple TV app as well as one for Samsung’s Tizen OS-powered TVs. The leader in drone technology has built the DJI Smart TV App with the intention of delivering exciting and high-quality video footage to users direct from consumers around the world who own DJI drones.
The official announcement now means that Apple TV and Samsung Smart TV owners will have access to this wonderful content courtesy of the native app stores. The availability of the app for owners of Smart TVs running Samsung’s Tizen platform means that there is instantly a huge potential user base of people excitedly looking to consume this type of innovate, crowd-sourced content.
DJI will curate the content to ensure that it’s of the best possible quality for those using the apps. Paul Pan, Senior Product Manager at DJI, discusses the release:
We’ve made flying and capturing aerial footage easy with our drones, and now with the DJI Smart TV App, creators will have more ways to share their work with the world. This is really an opportunity for people to be inspired, intrigued, travel to places they would have never imagined and see the world in a whole new way.
Those who decide to use the app, will be able to view high-quality 4K content captured by both professional and amateur users. The app has content pulled directly from professionals at official WRC events, but also contains a section called “DJI Creators” which instantly provides content captured from users all over the globe. There are also product-specific categories within the app, as well as dedicated tutorial experiences for individual devices.
It seems that DJI, like many other companies, is starting to see the Apple TV and Smart TV market as an excellent opportunity to expand its offering. The company has typically only focused on designing and manufacturing cutting-edge drone technology, but now sees true viability in offering this Smart TV experience as a route into that particular segment. It’s highly likely that the company will use this as a stepping-stone to see how it is received by users, before looking to expand the functionality within the app.
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