Cyber Monday is a day when even after masses of Thanksgiving and Black Friday deals, retailers regain their composure for one last sales push, and with the start of this week having seen the annual online-only deals roll out en masse, a new report has shone light on some very interesting stats relating to the ensuing spike in online traffic.
The findings, aggregated by IBM’s Digital Analytics Benchmark Hub, indicate that Cyber Monday continues to reel in the customers, with online sales having increased 8.5 percent year-on-year; doubtlessly buoyed by the rise in mobile traffic, which accounted 41.2 percent of all online traffic versus 30.1 percent in 2013. In fact, as the IBM report also states, mobile sales accounted for almost one-quarter, or 22 percent, of total sales through Cyber Monday, which is an improvement of 27.6 percent versus last year.
With so many reports in the past having suggested that iOS users tend to have more disposable cash than their Android-wielding peers, it should come as little surprise that those shopping through an Apple gadget spent more per transaction, averaging around $115 compared with almost $97 per order on Android. What’s particularly interesting, however, is that iOS accounted for 28.7 percent of total online traffic, compared with 12.2 percent with Android, and in terms of online sales, iOS’s 17.4 percent share completely trounced the meager 4.4 percent mustered by its counterpart.
It’s a pretty shocking performance from the Big G’s platform, to be quite honest. It’s rather hard to see why Android, a competing and comparable platform with half the traffic, would scarcely be able to muster one quarter of the online sales managed by iOS, although the question of why this has happened is one that perhaps Google and its army of third-party manufacturers should be answering.
Elsewhere, IBM’s statistics also revealed that while smartphones and tablets are increasingly popular when it comes to online traffic and sales, the day of the desktop is far, far from over. In fact, PCs accounted for 58.6 percent of all online traffic on Cyber Monday, along with 78 percent – or almost four-fifths – of online sales. The value of those sales, at an average of $128.24 per order against $110.72 on mobile, further underlines the fact that desktops still have an important role to play, even in this modern Digital Age.
(Source: IBM)
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