A new report focused on Apple’s upcoming video streaming service is suggesting that the company has plans to expand into more than 100 countries globally. An initial launch in the United States looks to simply be the stepping stones for Apple’s plan to dominate the video streaming market.
The current plan, according to people “familiar” with the situation, is for Apple to roll its new streaming service out into the United States market within the first six months of 2019.
Once that service has bedded into its home market, the company then wants to start thinking about international expansion and plans to continue the rollout into other territories in “the following months.” This may be instantly understandable to some but will also come as a disappointment to others who had convinced themselves of an initial global rollout.
The same report also seems to corroborate an earlier report from CNBC about Apple offering its original creations for free to consumers who own one of its devices. Those users will then be able to purchase content in the form of movies and other TV shows and documentaries directly through the native TV app for iOS and tvOS devices.
This means that the service will be accessible on all of Apple’s hardware with an array of free content as well as some paid content from other publishers. It seems that Apple is still in talks with those publishers about the price that it will pay for the content, which, of course, will likely impact the cost that end-users will have to pay to access the service and the content therein.
Like other streaming services, such as Netflix, Apple’s video streaming platform will ultimately end up in the hands of millions of users all over the globe but that doesn’t necessarily mean that the content will be identical. It’s almost certain that content creators and publishers will have location restrictions on where their content can and can’t be shown, so, with that in mind, it’s worth expecting that someone subscribing to Apple’s platform in the United States will have different options to someone based in Germany.
Whatever form this streaming service takes if any company has the financial might and global sway to make it a huge success, it’s definitely Apple.
(Source: The Information)
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