Apple has today announced the new 2025 Pride Collection, a series of new wallpapers and an Apple Watch band that celebrate Pride Month.
Apple announced the new collection via a press release, saying that the collection is being released “to celebrate the strength and beauty of LGBTQ+ communities around the world.”
The most notable release is the new Apple Watch Pride Edition Sport Band, which is available to order today for $49.
The new band incorporates the familiar rainbow colors in a new way that looks great no matter which Apple Watch you own.
Featuring a tapestry of rainbow stripes that vary in shape and size, each Pride Edition Sport Band is assembled by hand from individual stripes of vibrant color that are compression-molded together, creating subtle yet striking variations. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.
Apple also announced a new Pride Harmony watch face and iPhone and iPad wallpapers that complement the new band. Apple says the watch face “presents bold, individual rainbow stripes, which dynamically shift in sequence across the face of the display to form large hour numerals as users raise their wrist to check the time.”
As for the watch face and new wallpapers, they’ll all be available when watchOS 11.5, iOS 18.5, and iPadOS 18.5 ship in an upcoming software update.
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