Apple is the number one smartwatch company according to new numbers shared by market research firm, Counterpoint.

That was helped by a massive 13 million Apple Watch Series 6 and Apple Watch SE models being shipped in the fourth quarter of 2020.

While the overall number of shipments did fall slightly thanks to the COVID-19 pandemic, Apple’s numbers were still hugely positive according to Counterpoint. And it was the 2020 new releases that spurned that on.

The Apple Watch Series 6 and SE did well, shipping 12.9 million units and accounting for 40% market share in Q4 2020. Samsung increased its share by 1%pt YoY, rebounding in the latter half of the year with the launch of its Galaxy 3 Watch.

The arrival of the capable Apple Watch SE at the impressive $279 asking price was clearly a big driving force for Apple, although some key features do make the more costly Apple Watch Series 6 a worthy upgrade for those able to spring the extra cash. The Apple Watch Series 6 starts at $329.

Counterpoint Senior Analyst Sujeong Lim also noted that the arrival of the mid-range Apple Watch SE will likely cause other companies to follow suit. Specifically Samsung.

Apple’s success with its Watch SE model will likely spur others like Samsung to release similar variants, moving closer to the mass market. Over a three to four years timeframe, we see budget players like OPPO and realme gaining a significant share, intensifying overall competition and bringing down the prices.

This year will likely see the arrival of the Apple Watch Series 7, but it’s unclear whether the Apple Watch SE will also see a refresh annually.

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