Apple TV+ has now been around for a week and we’re all getting to grips with the shows and their strengths. And it seems that, perhaps predictably, one of those strengths is promoting Apple products. As the Wall Street Journal has been tracking.

If you’ve watched the first episode of “The Morning Show” you might have already spotted one 4-second clip that the report notes.

Across such a short space of time no fewer than nine Apple products are shown. But that isn’t an isolated incident and Apple iPhones, MacBooks, HomePods, and more, are just about everywhere.

“The Morning Show” wastes little time giving Apple screen time. The first scene of the first episode opens with the character of executive producer Chip Black, played by Mark Duplass, sprawled on the floor of his office in the dark, feet away from a Mac computer, when the iPhone next to him lights up with an incoming call. About 20 seconds later, Steve Carell’s soon-to-be-disgraced anchor, Mitch Kessler, is awakened by his iPhone. In total, there are 31 shots of Apple devices in Episode 1, including eight with the company’s logo.

It shouldn’t really come as a surprise that Apple product placement is gratuitous on shows that have been bank rolled by the company.

But the sheer number of products shown, often in such short spells of time, still seems a push. If you want to see what we mean, try out the 7-day Apple TV+ trial and watch the first episode of “The Morning Show.”

It’s a decent show, at least so far. But it’s worth watching for the product placement alone.

(Source: WSJ)

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