Certain current Apple Music subscribers are starting to review a notification from Apple alerting them to a new offer. When tapped, the notification allows those subscribers to gift a free month of Apple Music access to friends or family via text message.
Apple is offering the free month trial with a number of caveats attached to it.
Namely, the individual receiving the offer cannot currently be an Apple Music subscriber, meaning that the offer only applies to those who have not used Apple Music at all or who have previously subscribed to Apple’s music streaming service but who have canceled their membership for one reason or another. The offer is also in addition to the three-month free trial which Apple offers to entirely new subscribers.
With that in mind, if someone receives this offer via text message from a friend or family member, and they have not previously been an Apple Music subscriber, then they will be eligible for four months of free Apple Music access. As per Apple’s terms and conditions of the offer, the free trial, whether that be one month or three months, will then renew automatically and roll over into a paid month-by-month subscription once the trial period ends.
The interesting part here is that Apple seems to be using some type of criteria to cherry-pick the people, or types of users, who receive this notification and have the ability to gift the free month of Apple Music. Not all current Apple Music subscribers are getting the notification and it definitely doesn’t appear to be a location-based initiative, either. Still, if you do happen to receive the notification, then make sure that you give the gift of unlimited music streaming to someone who would truly appreciate the gesture.
Apple has used multiple methods like this in the past to promote Apple Music and to offer extensions to trials. And it seems to be working for the business. As of November 2018, Apple’s music platform boasted 56 million global subscribers and it’s likely a lot more than that now. The company’s marketing tactics definitely seem to be working. Let’s see if a similar tactic is taken if, or when, the company’s video streaming platform is announced next month.
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