Oliver Haslam·

Apple CEO Tim Cook Promises ‘Innovations That Have Never Been Seen Before’

Apple CEO Tim Cook says that the company will unveil “innovations that have never been seen before” before the end of the year.

The comment came during Apple’s quarterly earnings call, but the CEO stopped short of saying which products will be announced.

MacRumors reports that Cook also added that we can expect Apple to release products that will have an impact on our lives.

“As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we’re excited for all the opportunities we’ll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of users every step of the way,” said Cook.

And while it’s nothing new for a CEO to hint at big things to come from their company, Cook’s comments go beyond his usual understated way of doing things. It also sets expectations particularly high, and Cook will want to ensure Apple can meet them.

While it’s unconfirmed what the remarks were about, Apple is spinning a lot of plates currently. It’s expected to launch its first foldable phone later this year, complete with a crease-free display. Big upgrades are also expected for Siri, following Apple’s deal with Google to use Gemini to improve its capabilities.

Apple is also said to be working on an AI pin and AI-powered smart glasses, but it’s unlikely either of those products will be announced in 2026.

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