Only 2 weeks after Apple introduced subscription based service with the launch of "The Daily", Google has also launched it’s subscription service which allows the publishers to charge for content as they like. The service is named "One Pass". Google announced the service today which according to them will provide publishers flexibility over payment models and control over the digital content for which they charge.
In an official blog post, Lee Shirani, director, business product management, Google Commerce wrote:
With Google One Pass, publishers can customize how and when they charge for content while experimenting with different models to see what works best for them—offering subscriptions, metered access, "freemium" content or even single articles for sale from their websites or mobile apps. The service also lets publishers give existing print subscribers free (or discounted) access to digital content. We take care of the rest, including payments technology handled via Google Checkout.
While the service has already been launched, it is not available for publishers around the globe but limited to folks in Canada, France, Germany, Italy, Spain, the U.K. and the U.S. One pass is easy to manage since Google provides the online interface for that and all the payments are managed through Google Check out.
Publishers can set their prices on different types of digital content that they may make available to customers. The subscriptions can be set on content of any length and can be charged on various renewal models with an auto-renewal option. One pass also provides publishers with options to give the content out on trial basis which means content can be served for free for few times and then charges are applied.
Watch the video embedded below to know more about Google One Pass.