Hot on the heals of the recent price reduction, which saw the current Apple TV reduced to just $69, rumors have begun to ciruclate that one product lineup could be about to get a second, higher-end device. Apple is said to be in talks to launch a subscription TV offering alongside iTunes, with the new Apple TV said to be part of those pans.

As part of those plans, it had been wondered whether the new Apple TV 4 would feature 4K capabilities alongside improvements in processing power as well as internal storage. Now it appears that the 4K part of the rumor may have been debunked after sources were reported to have told BuzzFeed that 4K isn’t on the cards this time around.

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Citing a source “in position to know,” BuzzFeed believes that 4K isn’t yet a requirement for the next Apple TV given the lack of content available. Netflix does currently offer some content in 4K resolution, but the selection is a little anaemic to say the least. Apple may be holding back until a larger library of content is available, including on its own iTunes Store.

If 4K support isn’t going to arrive with this generation, the much rumored subscription service would be the biggest story of this generation if it was to come to fruition. A claimed $30-$40 per-month streaming service could prove popular amongst cable cutters. With support said to run to around 25 channels including heavy hitters like ABC, FOX and CBS apparently lined up, things could be interesting if everything turns out to be true.

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Of course, the subscription claim has been one that has kept rumor sites busy for some time now, but hopefully 2015 is the year we can finally put it to bed.

(Source: BuzzFeed)

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