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Apple has found itself in the Guinness Book of World Records thanks to it’s iPhone 4, App Store and a selection of hugely popular titles.

As the LA Times reports, Gaz Deaves, Guinness World Records’ gaming editor has released a list of newly awarded records with Apple being the beneficiary.

On the hardware side, the iPhone 4 has been awarded a record for being the fastest ever selling mobile gaming hardware ever after shifting 1.5 million handsets on launch day. The feat is even more impressive when you look at other hardware’s numbers – the PSP managed just 200,000 on its launch day in 2005 and it took the Nintendo DS a week to move just 500,000 units a year earlier. The iPhone’s detractors will doubtless remind us that neither the DS or PSP are phones, however.

Apple’s App Store is unsurprisingly the most popular application marketplace according to the group, with huge download numbers that no other store can come close to. Yet, at least.

"With over 6.5 billion downloads since its launch in July 2008, the Apple App Store is the most popular downloadable app service in the world,"

As of September 2010 there were 37,362 games in the App Store according to Guinness, which dwarves the 1,110 and 1,300 offered by Valve’s Steam and Microsoft’s Xbox Live Arcade offerings respectively.

With 145 games available at its launch the App Store also received a record for the largest launch lineup.

Rovio’s Angry Birds was recognized as the top-selling iOS game with 6.5 million downloads since it launched all the way back in December 2009 while Plants Vs. Zombies is now the highest grossing iPod/iPhone strategy game after raking in $1 million in its first week of sales.

Tapulous’ Tap Tap Revenge games are now the most popular series in app store history after shifting around 15 million copies since July 2008. Not bad going for a rhythm game.

Which records will Apple make next?

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